Case Study Flybe
This, at the time, was actually the biggest campaign we had ever done- where Flybe Airlines had solely appointed us to oversee the promotion of their new flight route from Aberdeen to Manchester. As this was a shorter flight taking place within one part of a country to another, plus with it being a wholly brand new flight route, Flybe realised the target audience would be very specific, (mainly focusing on the residents of Aberdeen). As a result they approached TheBikeAds to help alleviate the pressures of this type of advertising for them-being the experts in target specific advertising that we are!
Moving forward with our Journal technique, we used 6 AdBikes and 2 promotional hostesses, and then made a point of heavily targeting the city
Promoters and AdBikes
Sales increased by 35%
Brand Awarness Increase
Regioanl Brand Awarness increased by 69%
Highly Targeted Demographic
We managed to maximize our results by targeting the exact demographic of interest to our client
What our client had to say about it
We know here at Flybe that any target specific route (usually occurring with shorter flights), are always hard to successfully implement and create buzz for. We were also aware that using any type of target specific advertising to promote anything can be very risky- in that the results can be either a ‘hit’ or a ‘miss’. We
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The Bike Ads
A company that was built, as the name suggests, around Ad Bikes. Since then we expanded, and besides being the nation's largest Ad Bikes provider, we also offer a multitude of other awesome services. Our mission is to make your business be seen, by the right people at the right time, in an eco-friendly and eye catching manner.
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