Our early campaign years
Street-level experience built around bringing a message into relevant local places.
The Bike Ads brings outdoor messages into the streets where people shop, travel and gather.
Our public campaign archive includes retail openings, event activity and local promotion. It features work for Channel 4, BP and Purple Menswear, alongside campaign photography carrying PureGym creative.
Explore the context behind the work in our campaign archive. Historical activity is presented as historical activity, with the available evidence explained.
For campaigns requiring more than bikes or street teams, tell us what you need. Additional formats can be assessed against suitable partner capacity and a confirmed scope.
An ad bike can give a filming activity a visible focal point and a clear invitation for people to take part. The Bike Ads supported Food Unwrapped filming on Brighton Beach, where the display was used to draw attention to a public photograph-comparison exercise.
In May 2022, we also shared our involvement with the Channel 4 documentary Davina McCall: Sex, Mind and the Menopause. These projects show the different roles an advertising bike can play in television production, alongside its use in street promotion.
For production teams, the brief starts with the role the equipment needs to play: attracting participants, carrying a message or supporting an activity on location. Tell us the filming location, timings, display requirements and whether your team needs equipment to operate itself or help with the activity.
See the Food Unwrapped project or discuss your production brief.

Street-level experience built around bringing a message into relevant local places.
College recruitment and gym campaigns became important repeat sectors, alongside property, transport, retail, agency and cause-led work.
Later imagery and more recent brand work extend the story. Each case has its own role, dates and delivery evidence.
Cambridge Regional College · Waltham Forest College · New City College · PureGym · NHS · The Guardian · Sony · MoneyGram · FlyBe · Lebara · EE · Enterprise · Davidsons Homes · Redrow · Greenpeace
Selected historical and more recent relationships. Work may involve an agency, partner, operated campaign or equipment supply; these names do not imply that every relationship is direct or currently active.
Transport examples include Arriva, Stagecoach, JustPark and Enterprise Car Club. Property and accommodation records include Heronsbrook and Nido; retail records include Dreams, Mamas & Papas, Poundland and The Range. The campaign scope and commissioning route differ between examples.
Explore industries and campaign examples