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Built around bikes.
Focused on people.

The Bike Ads brings outdoor messages into the streets where people shop, travel and gather.

Experience worth making visible

Our public campaign archive includes retail openings, event activity and local promotion. It features work for Channel 4, BP and Purple Menswear, alongside campaign photography carrying PureGym creative.

Explore the context behind the work in our campaign archive. Historical activity is presented as historical activity, with the available evidence explained.

A wider outdoor brief

For campaigns requiring more than bikes or street teams, tell us what you need. Additional formats can be assessed against suitable partner capacity and a confirmed scope.

Supporting TV production

An ad bike can give a filming activity a visible focal point and a clear invitation for people to take part. The Bike Ads supported Food Unwrapped filming on Brighton Beach, where the display was used to draw attention to a public photograph-comparison exercise.

In May 2022, we also shared our involvement with the Channel 4 documentary Davina McCall: Sex, Mind and the Menopause. These projects show the different roles an advertising bike can play in television production, alongside its use in street promotion.

For production teams, the brief starts with the role the equipment needs to play: attracting participants, carrying a message or supporting an activity on location. Tell us the filming location, timings, display requirements and whether your team needs equipment to operate itself or help with the activity.

See the Food Unwrapped project or discuss your production brief.

Ad bike display used during Food Unwrapped filming on Brighton Beach
Food Unwrapped filming activity · Brighton Beach
Plan by location Outdoor campaign guides Compare outdoor formats

Campaign experience since 2014.

2014

Our early campaign years

Street-level experience built around bringing a message into relevant local places.

2014–2019

Repeat work, real relationships

College recruitment and gym campaigns became important repeat sectors, alongside property, transport, retail, agency and cause-led work.

Beyond 2019

A continuing portfolio

Later imagery and more recent brand work extend the story. Each case has its own role, dates and delivery evidence.

Names from our portfolio

Cambridge Regional College · Waltham Forest College · New City College · PureGym · NHS · The Guardian · Sony · MoneyGram · FlyBe · Lebara · EE · Enterprise · Davidsons Homes · Redrow · Greenpeace

Selected historical and more recent relationships. Work may involve an agency, partner, operated campaign or equipment supply; these names do not imply that every relationship is direct or currently active.

College campaigns · Gym campaigns · Charities and causes

Explore the wider portfolio.

Transport examples include Arriva, Stagecoach, JustPark and Enterprise Car Club. Property and accommodation records include Heronsbrook and Nido; retail records include Dreams, Mamas & Papas, Poundland and The Range. The campaign scope and commissioning route differ between examples.

Explore industries and campaign examples