Purple Menswear Case Study
The Challenge
The client needed exposure during the first week of a new store opening. Because the new store was not on the high street (but relatively close to it) and they required specifically targeted advertising to raise awareness to their new store opening; the ideal choice in his case was Bike Advertising.
The Solution
We created a plan for the first week of the store opening to target the highest footfall areas where the target audience for this particular store was most likely to be found. We created a variable timetable each day in order to hit the most number of different people and increase the unique opportunity to see the advert for the highest possible number of people.
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Instore study showed that 70% of first week clients were generated by the deployed AdBike
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Sales Target exceded by 84% for their first week whilst the AdBike Campaign ran
Campaign Days
Amazing Result
Sales Boosted By more than 80%
Generated more sales
Sales target exceeded by 84%
Brand Awareness Increase
In store study showed that 70% of first week clients were generated by the deployed AdBike
Ultra Targeted Demographic
- Sales increase 80%
- Conversion Rate 75%
- Customer Satisfaction with our Service 100%
What our client had to say
Go Green To Be Seen
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The Bike Ads
The Bike Ads is a UK-based outdoor advertising and experiential marketing company specialising in ad bikes, human billboards, promotional staffing and mobile brand activation campaigns.
We help brands, agencies and organisations launch targeted campaigns designed to increase visibility and audience engagement across London and the UK.
E&V Media Ltd
128 City Road, London, United Kingdom
EC1V 2NX