Put your message
at street level.

Visibility with a human presence

Use human billboards when your campaign needs a display that moves with a promotional team. Define the message, priority locations, hours and any audience interaction in advance.

Specify the whole campaign

Your brief should cover team size, display format, clothing, breaks, artwork and photography. Leafleting or sampling should be specified separately, with access and permissions confirmed for each location.

A display and a person.

A human billboard carries the visual message. A briefed team member can also provide directions or introduce an offer, where this is included in the campaign. A visible display, leaflet distribution and a sales conversation are different tasks: specify which you need.

Plan the shift

Identify the team size, operating hours, briefing time, breaks, priority locations and supervision. Confirm display weight and format, clothing, weather arrangements, access and what photography is permitted at each location.

Define useful reporting

Agree evidence of attendance and delivery. If leaflets or samples are involved, define how quantities will be recorded. A distribution count is not automatically a count of unique people, conversations or sales.

See the MoneyGram archive feature