Start with your decision
On a small screen, scroll the table sideways to compare every column.
| What you need to decide | Guide |
|---|---|
| Which outdoor format fits the job? | Ad bikes and other outdoor formats |
| What should the campaign plan contain? | Outdoor campaign planning |
| What is included in the budget? | Outdoor advertising costs and quotes |
| How should the design change for each format? | Outdoor artwork and production |
| What can we measure and report? | Outdoor campaign measurement |
| How does outdoor work alongside online advertising? | Outdoor and online advertising |
| What should an agency send to a supplier? | Outdoor campaigns for agencies |
| Should we book an operator or run the equipment ourselves? | Managed, DIY hire and equipment purchase |
Use examples with a clear role
The Cambridge Regional College case shows a multi-location deployment over two days. JustPark Birmingham combines an ad bike with promotional staff. Nido Cambridge shows a student-accommodation brief with a local focus.
These examples help explain what a format was used to do. Your own proposal should identify the current equipment or inventory, dates, responsibilities and reporting. A historical campaign does not set the price or guarantee availability for a new one.
Send us your campaign brief when you are ready. You can begin with the audience, locations, dates and objective even if the format is still undecided.