When the owner of a small gym in the city center approached us at thebikeads.co.uk, they were looking for a cost-effective way to increase their brand awareness and drive more memberships to their gym. The gym had been in business for a few years but had not seen the growth in membership they had been hoping for. After discussing their goals and target audience, we suggested an advertising bikes campaign.
The campaign was simple: we hired a team of cyclists to ride around the busy shopping district, each with a sign advertising the gym’s latest membership deals and the price on it. We also made sure to include the gym’s name, logo and price offer prominently on the signs. The cyclists rode through the busiest areas of the city during peak hours, ensuring that the signs would be seen by as many people as possible.
The results of the campaign were astounding. Within the first week of the campaign, the gym saw a 40% increase in membership inquiries and a 25% increase in sign-ups. Customers who had seen the billboards were more likely to visit the gym’s website or stop by for a tour. Many even mentioned the competitive pricing seen on our ads as a reason for visiting the gym.
The bike advertising campaign not only helped to increase the gym’s visibility and reach, but it also helped to establish the gym as a competitive player in the market. The advertising bikes provided a unique and memorable way for the gym to connect with potential customers, and the competitive pricing on the signs helped to make the gym stand out from other gyms in the area.
The owner of the gym was thrilled with the success of the campaign and has since become a regular client of thebikeads.co.uk. They have even recommended our services to other businesses looking for an effective and cost-effective way to increase their brand awareness.
One of the biggest advantages of advertising bikes is its cost-effectiveness. It is significantly less expensive than other forms of advertising such as television or radio commercials. It also offers a higher return on investment, as the cost per impression is much lower. With advertising bikes, a business can reach a large audience for a fraction of the cost of traditional advertising methods.
In addition to being cost-effective, bike advertising is also environmentally friendly. It is a sustainable form of advertising that does not rely on the use of fossil fuels or other harmful materials. This can be a valuable selling point for businesses looking to promote their environmental responsibility.
This case study illustrates how bike advertising can be an effective way to promote a local gym, increase brand awareness, drive more memberships and establish a business as a competitive player in the market. At thebikeads.co.uk, we specialise in bike advertising and human billboards and we can help your business to succeed in the same way we helped this gym. Contact us today to learn more about how we can help your business to succeed.