The Bike Ads provides proposals for the campaign you want to run. Our ad bike packages provide defined session options; other outdoor formats are quoted against the available inventory, dates and delivery requirements.
Poster and LED ad bikes share the operating base, with three-hour sessions and six-hour days in Central London, excluding VAT. See the current shared package rates. Poster print is extra and normally needs at least five working days. Approximately three working days may sometimes be feasible with a separately quoted urgency fee and explicit confirmation; it is not guaranteed. LED has no poster printing cost or print lead time, but only very few bikes are available and campaign dates must be confirmed. Artwork adaptation, approval and production charges are agreed separately. Electric assistance is not the same as an LED display.
First, identify the unit being priced
On a small screen, scroll the table sideways to compare every column.
| Format or service | Check the quoted unit | Common additional components |
|---|---|---|
| Operated ad bike | Per bike/session or campaign, with stated riding hours | Production, transport, extra hours or additional staff tasks |
| Human billboard or promotional team | People, hours and specified duties | Materials, print, logistics or specialist briefing |
| Digital ad van | Vehicle/configuration and days or hours | Travel, overnight arrangements, creative production and additional capture |
| Printed billboard | Site, format and display period | Artwork, print, posting and removal |
| Digital outdoor | Screen/network and scheduled exposure | Asset adaptation, creative versions and campaign-management components |
| Bus or Underground | Panels, vehicles, placements or package over a period | Production, fitting and format-specific requirements |
| DIY equipment | Kit contents and hire period | Print, delivery, return, deposit or other agreed terms |
| Equipment purchase | Specified components supplied | Delivery, graphics, assembly and future operating costs |
“From” prices should be read with their conditions. A long-campaign daily rate is not necessarily available for one day, and one panel is not the same as a whole vehicle or station.
Separate media, production and delivery
The media component covers the placement, inventory or operating activity specified in the offer. Production covers the work needed to make the creative usable: design, adaptation, print or screen assets. Delivery covers the logistics and people needed to put the plan into effect.
Those components may be combined in a package or listed separately. What matters is that you can see the total and understand who is responsible for each item. Confirm VAT, payment stages, quote validity and the consequences of changes.
Why location changes the price
Fixed media costs depend on the actual inventory and dates. Mobile campaigns may need travel, transfers, overnight arrangements or a different staffing plan. A nationwide service does not mean every location has the same delivery cost.
Give the supplier the full itinerary. If you ask for a London price first and add two other cities later, the original total is unlikely to describe the same job. Distinguish campaign operating hours from travel between cities or sites.
Why creative changes the price
One printed message across several days has different production needs from several local versions with changeovers. A screen campaign may require new aspect ratios, animation or approved scheduling for several messages. A full vehicle wrap needs a different production process from a standard panel.
List the versions at the briefing stage and state whether final artwork already exists. Checking a supplied file is a different service from creating the campaign concept or making a video.
Compare two proposals fairly
Put the offers against the same dates, locations, quantities and operating periods. Then check:
- Does each offer provide the same format or a genuinely suitable alternative?
- Are people, media time and transport included on the same basis?
- Does each cover the necessary production, installation or creative adaptation?
- Are the reporting deliverables comparable?
- Are VAT and optional extras clearly identified?
- What happens if dates, creative or access arrangements change?
If an offer differs, ask for the difference to be explained. It may be a valuable alternative, but it should not be presented as an identical lower-cost package.
What if our budget is fixed?
Share the budget range and the elements that cannot move. The useful decision may be fewer locations with more relevant timing, a different format or a simpler production requirement. A smaller coherent plan can be easier to execute and evaluate than spreading the same budget across too many tasks.
This does not mean a cheaper format automatically produces a better return. Decide what the campaign must accomplish and how you will assess that before choosing the lowest total.
How to get a confirmed proposal
Send the locations, dates, objective, audience, preferred formats, operating requirements and artwork status. Include any materials, access needs and reporting expectations. For an agency brief, identify the final advertiser and approval process.
Request an outdoor campaign quote. If you are still choosing the format, compare the practical differences first.