The example shows a mobile outdoor display being used for a community-information purpose. The message concerns a public service rather than a retail offer, which changes the way the creative and the operating brief should be prepared.
On a small screen, scroll the table sideways to compare every column.
| Activity | Details |
|---|---|
| Area | Southwark, South London |
| Date recorded | 8 February 2023 |
| Format | Ad bike |
| Message | Covid and flu vaccination awareness |
| Public campaign context | Partnership Southwark |
Take the information into the community
An ad bike can carry an approved message between agreed locations, with a visible display that points people towards further information. In this Southwark activity, the subject was vaccination awareness.
For a new public-information brief, define the service, the audience and the authoritative destination for questions. The artwork should make the next step clear and use current information approved by the responsible organisation.
Keep the operating role clear
A team running an advertising display is not automatically qualified to answer individual health questions. Decide what information the team can provide, how it should direct questions and who is available if the message needs clarification.
That principle applies beyond health campaigns. Public-service advertising can benefit from a simple approved message and a clear referral route, with the right organisation handling detailed advice.
Review delivery and response separately
The campaign’s report and photography provide a record of the activity. They do not establish how many people were vaccinated as a result of seeing the display.
For a future campaign, agree operating records and photographs in the scope. If the organisation needs to evaluate response, decide in advance how visits, enquiries or service use will be recorded and what attribution limits apply.
Explore public-sector and health-information campaigns, see London campaign planning or send an approved public-information brief.