These are separate campaign dates with their own deployment records. They show the format being used again for the college, with the operating scope set for each occasion.
On a small screen, scroll the table sideways to compare every column.
| Reported activity | Ad bikes recorded |
|---|---|
| 5 November 2018 | Four |
| 13 July 2019 | Five |
Repeating a format still needs a fresh brief
Using ad bikes again does not mean every element of the earlier plan should simply be repeated. Dates, approved creative, locations, operating hours and the destination for enquiries need to be current for each activity.
For an education team, that means starting with the purpose of the new promotion. An information event, admissions period or other college message may require different timing and a different next step. The street team needs the correct approved information for that occasion.
Keep each campaign’s scope clear
The Waltham Forest College reports identify different quantities for the two dates. That makes the case useful for understanding repeat work: a returning advertiser can use the same format with a different deployment requirement.
For a new brief, set out the number of bikes and the role of each team alongside the location plan. If several dates are involved, state what stays the same and what changes. This helps connect production, logistics and reporting to the actual schedule.
Use reporting to improve the next booking
Delivery records help a college review how the activity was organised and what needs to change next time. Keep each campaign’s records with its approved artwork and location plan, so future decisions are based on the relevant activity.
If enquiries or enrolments are part of the evaluation, record them through the college’s own systems. A repeat booking and a campaign report do not by themselves provide an enrolment total attributable to the advertising.
Explore education campaigns and the Cambridge Regional College case, or send the dates for your next college promotion.