Your store.
Your neighbourhood.
Help people find your new store or notice a local promotion. Plan advertising bikes, human billboards and supporting staff around your opening date, location and message.
Plan your store campaign
Relevant campaign experience.
Our published archive includes Purple Menswear store openings and the BP / M&S opening in Sutton Coldfield. Historical records also document Mamas & Papas bike hire and print, Dreams promotion, and retail activity for Poundland, Wickes and The Range. Formats include on-foot promotion and trikes as well as bikes. Each example has its own delivery scope; a brand mention does not establish a separate direct contract.
Opening, reopening or a reason to return
A launch needs a confirmed opening date, an easy-to-find address and one clear invitation. An existing-store campaign can focus on an event or approved offer. Decide which action matters before choosing the number of bikes or team members.
Connect the street message with the store
Identify the high street, shopping routes and nearby destinations relevant to your branch. For a store away from the high street, agree a practical route and clear directions. Check access and landowner conditions before treating a location as part of the plan.
Give each branch the right creative
List the address, offer, validity dates and artwork version for each location. Your team approves product availability, offer terms and the destination page. Different branch messages need a production and deployment schedule so the right print reaches the right place.
Displays and people have different jobs
Advertising bikes carry a visible message. Human billboards provide an on-foot display. Supporting staff can hand out approved material or direct people towards the store where those tasks are included. Agree the staffing role, hours, materials and escalation contact in the quote.
Track delivery and store response separately
Agree location records, operating hours and photographs. A store code, campaign landing page or till report can help your team review response, but does not attribute every purchase to the street activity. We do not promise a particular footfall or sales increase.
Your questions, answered.
Can several branches use different offers?
Yes. Supply an artwork and location schedule with the offer, dates and approval contact for each branch. Production, transport and staffing are scoped for that plan.
Can you promote a store away from the high street?
Share the address and likely approach routes. We check a feasible street plan and agree how the creative will help people find the store.
Can you supply promotional staff?
Include the tasks, hours and materials in your brief. Display operation, leafleting and conversations are different responsibilities and should be specified.
Can a restaurant use this approach?
Yes. Share the location, opening or promotion date and the approved message. Food sampling and handling require a separately agreed scope.
Spring Brighton
A used-tech proposition, taken to the street. Photographs shared in November 2022.
Read the campaign story