Opening a new location
Put the gym name, opening date and destination at the centre of the message. Plan activity around the catchment and times prospective members are nearby.
Ad bike campaigns
for your gym.
Launch a new gym, promote an open weekend or put a membership offer in front of people nearby. Our operated advertising bike campaigns bring a clear local message into your catchment.
Launches and repeat local promotion.
Gyms have been a strong, repeat campaign sector for The Bike Ads. Our fitness portfolio includes PureGym, with archive creative showing a local opening message in Birmingham.
Historical campaign experience; individual dates, delivery scope and outcomes are separate from current availability.
Promoting membership
Use a specific, approved offer with clear conditions and an expiry date. Connect the display and team conversation to the same landing page or reception process.
Open weekends and repeat bursts
Support an event, trial session or renewed local awareness. Revisit routes and hours using what your team learned; an opening plan need not fit every later promotion.
Plan a realistic gym catchment.
Start with the exact club location, access points and areas you want to reach. Discuss relevant shopping streets, travel routes and local activity periods. Agree where the display can move or stand; a busy location is not automatically an approved operating position.
Make the message easy to act on.
A passer-by needs to understand which gym, why it is relevant and what to do next. Keep the poster concise. Check the membership offer, joining fee, conditions, opening information and destination link with the club before artwork approval.
Add the right interaction.
Use staffed advertising bikes for a mobile display campaign. Add leafleting or a street team for an approved introduction or directions to the club. Specify those tasks, materials and staffing in the quote rather than assuming they are included in every booking.
Connect delivery with your member journey.
Agree photos, operating hours and coverage notes. A dedicated landing page, QR destination or offer code can help your team understand response, but scans are not memberships. Compare enquiries, visits and sign-ups with a suitable baseline where possible and record other promotions running at the same time.
Book a campaign.
Or equip your own team.
Operated campaign
Discuss planning, riders, printed displays and agreed delivery evidence. Your gym supplies the approved objective, message and offer.
Equipment and replacement print
If your team operates the display, use the separate equipment enquiry. Confirm frame compatibility, banner dimensions, quantity and delivery deadline.
Equipment & replacement bannersYour questions, answered.
Can you support a new gym opening?
Share the opening date, address, offer and catchment. The proposal sets out available format, staffing, hours, print, transport and reporting.
Can we repeat activity after launch?
Yes. Recheck the current offer, dates, catchment, print reuse and available units for each booking.
Is an electric bike a digital display?
No. Electric assistance concerns propulsion. The archive here uses printed posters; illuminated or LED displays need a separate specification and availability check.
Can our gym buy equipment or reorder banners?
Use the equipment route and identify the model or display dimensions. This is separate from an operated campaign.
Will you promise new members?
No membership uplift is guaranteed. Agree delivery outputs and use your own enquiry and membership data to assess response.
Do you sell advertising inside gyms?
This page is about promoting your gym through an outdoor advertising bike campaign. Tell us about your club and the local campaign you want to run.
Can we promote a gym before it opens?
Include the planned opening date and the action people can take before launch, such as registering interest or booking a tour. Your team confirms dates, offers and the destination page.
Repeat fitness work, across locations.
Our historical records document operated PureGym activity across multiple UK locations in 2016–2017. This is part of a wider repeat-campaign history, alongside separate equipment and replacement-print orders.
Leisure centres have their own catchment.
Our public archive includes Better / Manchester Aquatics Centre student-membership creative. A leisure brief can focus on a particular facility, activity or approved membership offer. Share the relevant audience and service information, and confirm how people should enquire or book.
PureGym
Colindale opening creative and the planning behind a local club message.
Read the campaign story